Wata Canvas Sneaker - California Pierre

California Pierre
Natural Pierre

“WATA” (which means cotton in Japanese) a casual, timeless and unisex sneaker. Mainly Vegan, the WATA is made out of organic cotton and wild rubber from the Amazonian forest.

  • Upper in organic cotton
  • Inner sole made of organic cotton and expensed rubber
  • Outer sole & logo V made of wild rubber
  • Made in Brazil


The Veja project creates a positive chain

Parisian brand Veja is a different kind of sneaker line dedicated to sustainability, social responsibility, and transparency. Using organic or recycled and fairly traded cotton for the canvas of the shoes. Using wild & fairly traded rubber for the soles. Using recycled plastic bottles to create a technological fabric. Made in a high standard factory in Brazil. Mixing it with minimalist aesthetics and innovative technologies.

  • Wild Rubber: The soles of Veja trainers are made from wild rubber from the Amazonian Rainforest. The Amazon is the only place on earth where rubber trees grow in the wild. Veja buys Amazonian rubber at a premium. This allows the rubber tappers to live decently from rubber tapping, reducing the financial appeal of land clearance. This is an economically sustainable way to fight against deforestation.
  • Organic Cotton: Veja works in the North-East of Brazil with a co-operative of organic cotton farmers. Over 320 families have adopted the agro-ecology farming model with the technical support of the local NGO, ESPLAR. Cotton and food crops are cultivated without chemicals or pesticides. Veja buys organic cotton at around twice the market price.
  • Ecological Leather: Since 2006 Veja has used vegetable-tanned leather. Vegetable-tanned leather is a chrome-free leather tanned with organic compounds only. Leather is usually tanned using heavy metals, like chrome, which generate high levels of pollution in the waters close to tanneries. Veja has replaced heavy metals with acacia extracts, a natural tannin.

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